Every Design Experience is Worthy-BCIT-Sustainability Report
- sc guo
- Dec 9, 2024
- 3 min read
I want to become an excellent designer. This is my design (of my life).
However, what would a good designer do? A good designer would reflect every time she finished a design, even it is a school project. That is why I start to write this journal.
And, thanks to our major project professor Paulina Lai, she said every key stage of design should be kept in mind, until it becomes your mind set. These stages might include in the workflow, these stages might be your workflow.
At BCIT Corporate Communication class, designing only is a part of a bigger picture. Researching, briefing, inspiring mood board.. Nataliia makes sure we are familiar to the brand enough, before we start design the final sustainability report.
Every step makes the design to be, not perfect, but sure is fit for the purpose.
My chose is levis.
Stage 1 that change my mindset is researching stage, I know, from very start, I already decide to change my mind. Mind map before design did make my brain clearer about what I was dealing with.
It decreased my fear about designing for a brand, I know it better, a complete profile is loaded in my brain, fueling my final design. Anyone whose learning habit is imagery would understand, it is better than a document filling with linear information, I think I will keep this habit when doing research.
When I get to know the brand better, standing by the brand’s side, choosing the right materials to design is much easier, something magical would happen in the brain once nutrition is fed would say.
Levis is a sexy brand, this sexiness comes from its successful brand strategy.
1. Emphasis on Authenticity and Heritage
Levi's leverages its rich history, dating back to 1853, to position itself as a timeless and authentic brand. This heritage is highlighted through classic product offerings and storytelling that resonate with consumers seeking genuine and enduring fashion.
2. Product Diversification and Innovation
While denim remains central, Levi's has expanded its product lines to include tops, jackets, and accessories, catering to diverse consumer preferences. The company focuses on product innovation, introducing new fits, styles, and sustainable materials to meet evolving fashion trends.
3. Commitment to Sustainability
Levi's integrates sustainable practices across its operations, such as using recycled materials and implementing water-saving techniques. The brand's WellThread initiative emphasizes environmental conservation, product durability, and circular lifecycles, appealing to eco-conscious consumers.
4. Digital Marketing and Consumer Engagement
The company employs a robust digital marketing strategy, leveraging social media platforms like Instagram and TikTok to engage with a broader audience. Collaborations with influencers and celebrities, such as the recent campaign with Beyoncé, enhance brand visibility and cultural relevance.
5. Direct-to-Consumer (DTC) Expansion
Levi's is increasing its focus on DTC channels by opening new retail stores and enhancing its e-commerce platforms. This approach allows for better control over brand presentation and a more personalized consumer experience.
6. International Market Penetration
The brand is actively expanding its presence in international markets, particularly in Asia and Latin America, to capitalize on emerging consumer bases and diversify its revenue streams.
7. Strategic Collaborations and Partnerships
Levi's engages in collaborations with other brands and designers to create limited-edition products, generating buzz and attracting new customer segments. These partnerships help keep the brand at the forefront of fashion trends.
By integrating these strategies, Levi's aims to sustain its market leadership, adapt to changing consumer behaviors, and achieve long-term growth.
Levi's amplifies its authenticity through strategic advertising and social media engagement by storytelling in advertising, Levi's campaigns often highlight personal narratives and cultural moments, reinforcing its heritage and connection to diverse communities. For instance, the "We Are Original" campaign celebrated individual expression by showcasing how people worldwide incorporate Levi's into their lives.
"All we have to decide is what to do with the time that is given us."
– J.R.R. Tolkien, The Fellowship of the Ring
At stage for designing touchpoints, I feel I am in the game of levis, I am playing with this good business idea created by business strategy designers over 200 years.
At the final design stage, layout is important for a multitude of reasons that extend beyond mere aesthetics. A well-thought-out layout serves as the foundation for effective communication, guiding the viewer's eye and facilitating a seamless flow of information. In various contexts—be it graphic design, web development, or even architectural planning—the layout can significantly influence how the audience interacts with the content.
Firstly, a clear and organized layout enhances readability.
Moreover, layout plays a critical role in user experience..
In addition to enhancing usability, layout also contributes to branding and identity.
Furthermore, the layout can evoke emotional responses. The arrangement of visual elements can create a specific mood or atmosphere, influencing how the audience feels about the content.
See the final sustainability report in my work section.
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